When you’re drinking Powerade you may find yourself dunking on someone so hard that you feel bad for them. Don’t fret.
Powerade makes it easy for you to overcome these feelings with a custom sympathy card to help your rival in their time of need.
Watercolor-style straight out of a 1980s hospital gift shop meets the typographic mastery of Jessica Hische
Agency: W+K Portland
Creative Partners: Derrick Ho, Adam Tetreault, Damian Fitzgerald
Producer: Teresa Lai
Illustrator: Jessica Hische