For EA’s Dante’s Inferno game, we launched an experiential campaign that took gamers on a journey through the nine circles of Hell, tempting people to engage in sinful activities.
Representing the ninth level of Hell, Treachery, we crafted a dating system that operates outside societies’ puritanical morals.
The infomercial ran on WWE to high acclaim, and won a hand full of awards as part of the broader campaign.
Agency: W+K Portland
Creative partner: Dan Kroeger
Producer: Monica Ranes
Director: Patrick Stanton