The People's Choice Awards are the only awards chosen by real people. But what about celebrities? Are they people, too?
Inspired by those fun pages in People Weekly where they show celebrities doing "real things" like shopping or going on stroller rides, we invited Jerry O'Connell, Cobie Smulders and Common to question their own being.
Agency: W+K Portland
Creative partner: Marco Kaye
Producer: Melanie Fedunok
Director: David Shane