Over 100 years ago, John & Horace Dodge were the head manufacturers of Henry Ford's Model T. They constructed every part of the car except
for the floorboards and the tires. Dissatisfied with Henry's lack of interest in creating better cars—they quit and started their own company.
That rebellious spirit lives on in the cars Dodge makes today.
The main spot won awards for Cinematography & Production Design at AICP and gave Noam Murro a DGA nom.
Agency: W+K Portland
Creative Partners: Tim Cairns, Smith Henderson
Producer: Chris Capretto
Directors: Noam Murro, Adrian Brody