What’s so good about the Dodge Dart? Ask its loyal and very vocal fan base on social media. They’ll tell you that it has aggressive styling, tons of tech features, and a slew of aftermarket hop ups. Whatever you do, just don’t try and touch their car.
To bring this mid-sized fan pride to life, we created a “21-episode” sit-com about a Dodge Dart owner (Craig Robinson) doing his best to avoid an overly touchy neighbor (Jake Johnson).
Agency: W+K Portland
Creative Partner: Tim Cairns
Producer: Melanie Fedunok
Director: Jody Hill