
Dodge + Don't Touch
What’s so good about the Dodge Dart? Ask its loyal and very vocal fan base on social media. They’ll tell you that it has aggressive styling, tons of tech features, and a slew of aftermarket hop ups. Whatever you do, just don’t try and touch their car.
To bring this mid-sized fan pride to life, we created a “21-episode” sit-com about a Dodge Dart owner (Craig Robinson) doing his best to avoid an overly touchy neighbor (Jake Johnson).
Agency: W+K Portland
Creative Partner: Tim Cairns
Producer: Melanie Fedunok
Director: Jody Hill

Garage - Indiana

First Scratch

Leasing Options - Mad Jake

Birdhouse - Police

You Can't Touch

Garage- Craig

Garage - 14 Dudes

Digital Touching

Football Song

Sex Sounds

Ode to Dart

Leasing Options - Screech

Birdhouse - Best Friend

Leasing Options - Smart

Don't Touch My Dart - The Game

Endless YouTube Channel Scroll













