Before Serena Williams had 23 Grand Slam titles under her belt, she was just a kid from Compton. But even then, at just 9 years old, her dad believed she would one day compete at the US Open.
Fittingly, the spot aired just before Serena took the court at the 2019 US Open, kicking off the Crazy Dreams campaign. On its own, it won two Lions at Cannes (Gold & Silver) and was included in the Crazy Dreams Integrated Campaign & Best in Show sweep.
Agency: W+K Portland
Creative Partner: Adam Tetreault
Editor: Peter Wiedensmith