When Coke & Netflix relaunched New Coke in the third season of Stranger Things, we helped relaunch it in the real world,
taking over Coke’s website and turning it into a circa ‘85 dialup message board.
The site crashed with traffic and poof!, just like that, New Coke was history, again. The remaining supply found its way into
an upside down vending machine in the back of an ‘80s themed arcade event.
The campaign won a Gold Effie for its successful relaunch of the star-crossed soda.
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Agency: W+K Portland
Creative partner: Pepé Hernandez