This campaign rebranded Velveeta cheese as “Liquid Gold” and tasked a skillet-making Blacksmith to implore parents to wield it.
Agency: W+K Portland
Creative partner: Laddie Peterson
Producer: Melanie Fedunok
Director: Martin Granger
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Creative Partner :::::::::::::::::::::::::::::::::::::::::::::::::::: Laddie Peterson
Director :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Martin Granger
Editor :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Tommy Harden